WHY WE LOVE IT

Your partner in prime!

Tint, define AND prime lashes! Wear this innovative, mink brown primer alone to give lashes a feathery, natural look. Wear they're real! tinted primer with they’re real! mascara to dramatically boost length & separate for beyond belief lashes. The high-performing gel formula is water resistant and conditions with provitamin B5.

 

89% said lashes had a natural look*

91% said it was soft enough to layer with mascara 6 hours later*

94% said it defined lashes when paired with they’re real! mascara**

92% said it boosted length, lift & separation when paired with they’re real! mascara**