INTRODUCING GENESIS

97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING.*

Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women experience it: hair fall from frequent brushing, blow-dry heat, and overstyling.  Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a new generation. With Genesis, a powerful haircare range that addresses hair fall due to breakage from brushing, your days of seeing hair on your brush are finally over.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur+ Sérum Fortifiant vs. Non-Conditioning Shampoo

• •    Prevents hair fall and breakage
• •    Boosts hair integrity
• •    Lightweight formula

Benefit

• 97,7% reduced hair-fall due to breakage*
• 97,7% less breakage*
• 97,7% more resistant*
• 97,7% stronger hair*

Bodifies and plumps the hair fiber when combined with Bain Hydra-Fortifiant***
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application


How to Use

Routines:
Fine, normal hair: Bain Hydra-Fortifiant + Fondant Renforcateur + Defense Thermique  daily for fortifying, hydrating & reducing risk of hair-fall due to breakage.

Serum Anti-Chute Fortifiant daily to improve hair resistance to minimize hair-fall and maximize beautiful hair.
During peaks of fall, switch from the Sérum Anti-Chute Fortifiant to the Ampoules Cure Anti-Chute Fortifiantes for a daily 6 weeks period.

Oily roots, dry lengths: Bain Hydra-Fortifiant + Masque Reconstituant + Defense Thermique  daily for fortifying,  nourishing & reducing risk of hair-fall due to breakage.

Serum Anti-Chute Fortifiant daily to improve hair resistance to minimize hair-fall and maximize beautiful hair.
During peaks of fall, switch from the Sérum Anti-Chute Fortifiant to the Ampoules Cure Anti-Chute Fortifiantes for a daily 6 weeks period.

Thick, dry hair: Bain Nutri-Fortifiant + Masque Reconstituant + Defense Thermique  daily for fortifying,  intensely nourishing & reducing risk of hair-fall due to breakage.

Serum Anti-Chute Fortifiant daily to improve hair resistance to minimize hair-fall and maximize beautiful hair.
During peaks of fall, switch from the Sérum Anti-Chute Fortifiant to the Ampoules Cure Anti-Chute Fortifiantes for a daily 6 weeks period.