INTRODUCING GENESIS
97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING.*
Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women experience it: hair fall from frequent brushing, blow-dry heat, and overstyling. Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a new generation. With Genesis, a powerful haircare range that addresses hair fall due to breakage from brushing, your days of seeing hair on your brush are finally over.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur+ Sérum Fortifiant vs. Non-Conditioning Shampoo• Prevents hair fall and breakage
• Boosts hair integrity
• Lightweight formula
Benefit
*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application
Pro Tip: Use this fortifying shampoo as a daily wash for a gentler cleanse while reducing the risk of hair-fall due to breakage.
Routines:
Fine, normal hair: Bain Hydra-Fortifiant + Fondant Renforcateur + Defense Thermique daily for fortifying, hydrating & reducing risk of hair-fall due to breakage.
Serum Anti-Chute Fortifiant daily to improve hair resistance to minimize hair-fall and maximize beautiful hair.
During peaks of fall, switch from the Sérum Anti-Chute Fortifiant to the Ampoules Cure Anti-Chute Fortifiantes for a daily 6 weeks period.
Oily roots, dry lengths: Bain Hydra-Fortifiant + Masque Reconstituant + Defense Thermique daily for fortifying, nourishing & reducing risk of hair-fall due to breakage.
Serum Anti-Chute Fortifiant daily to improve hair resistance to minimize hair-fall and maximize beautiful hair.
During peaks of fall, switch from the Sérum Anti-Chute Fortifiant to the Ampoules Cure Anti-Chute Fortifiantes for a daily 6 weeks period.
Thick, dry hair: Bain Nutri-Fortifiant + Masque Reconstituant + Defense Thermique daily for fortifying, intensely nourishing & reducing risk of hair-fall due to breakage.
Serum Anti-Chute Fortifiant daily to improve hair resistance to minimize hair-fall and maximize beautiful hair.
During peaks of fall, switch from the Sérum Anti-Chute Fortifiant to the Ampoules Cure Anti-Chute Fortifiantes for a daily 6 weeks period."
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