Sun, dryness and pollutants all stress the skin's cell functions and impact its DNA. Protecting skin from harmful environmental factors is the key to keeping it healthy-looking and beautiful. UV rays accelerate visible aging not only when skin faces intense summer rays, but also when it has cumulative exposure to weaker rays. Building on more than a century of breakthroughs in skincare, Shiseido delivers scientifically advanced solutions for sun protection. Shiseido UV Protective Foundation was developed exclusively for women seeking a foundation with anti-aging benefits. It fuses innovative sunscreen and makeup technologies, to protect skin's beauty from various external aggressors while providing a flawless, natural-looking finish.
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